There was a case that just came up where an ad appeared and the length of the ad was thirty minutes. Let that sink in a second. The ad started to run and continued to run and it was so not-out-of-context that I I humored the ad for 10 minutes before I finally decided that the context was good and all, that but I wanted to get back to what I was watching. In general, long form advertising is the stuff that is done as paid for programming that happens to end up on TV and whatnot. This type of advertising on YouTube is awesome to me. Not only is it something that I probably would watch if I had a choice, but it will also not be interrupted by advertising because it IS the advertising.
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